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12 Steps to a Successful Website - OurChurch.Com
12. Stats and all thatMonitor your results. Make adjustments and try new things.
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Most website hosting packages (including OurChurch.com's gold, silver, & bronze packages) will give you access to the raw log files, which tell you where every visitor to your website came from. By using software that analyzes your log files you can discover:
If your site is not getting the number of visitors you expected there are a number of possible problems. Perhaps you don't have many sites linking to yours or the ones that are linking don't get many visitors. Perhaps links to your site were set-up incorrectly or are not displayed prominently enough to be seen. Perhaps your site is not ranking well in search engines for relevant keywords. If you rank poorly for your targeted keywords, research how to optimize your site for search engines or pay a professional to do it for you. If your website is getting a lot of visitors but sales are low, then your site will need some fine-tuning. Perhaps you are targeting the wrong search keywords. Maybe your prices are too high. Perhaps a link is broken. There may be unclear ordering instructions. Maybe there are too many misspelled words or animated images for people to take your site seriously. You may need to consult a professional. The Internet is always changing, so try to read as much as possible. Go to forums where website marketing is being discussed and try to glean from others experience. Experiment with new marketing techniques regularly and be sure to track the results, so you know how effective they are. Of course, if all this seems like a lot of trouble to keep track of and execute properly, we hope you'll consider OurChurch.Com's website promotion services. Order website promotion services from OurChurch.Com today! | ||
Whether you have a premium site with an administrative control panel or a basic site with a simple hit counter, it's important to measure results in any way you can. By counting the number of visitors and comparing the data against number of sales inquiries, number of transactions, and net sales volume, you will be able to determine the ratio of site visits to sales. (If your site is non-commercial, this information is still useful in terms of sheer number of site visitors.)